Belfry appoints academy director

Belfry appoints academy director

Apr 2, 2016

PGA Professional Rob Spurrier has exciting plans for The Belfry’s golfers after being unveiled as academy director at the resort’s PGA Golf Academy.

Spurrier will develop the structure and coaching at academy while also implementing his own GLF.Locker Academy management software to create a new, comprehensive website for the facility.

The 41 year old has a strong background in golf academy management since qualifying as a PGA Professional having played a key role in player development at Crown Golf from 2007–2013 as well as further roles in the USA.

Spurrier aims to reinvigorate the Belfry Golf Academy as the centre for golf coaching and custom fitting in the UK.

The Academy has also launched a new comprehensive website, which utilises the GLF.Locker software, pioneered by Spurrier which creates a much simpler online platform that allows coaches and students to book in lessons, track progress and trends, or manage marketing promotions.

The new system will save time for the Academy staff and help provide a broader base of programming that can easily set-up group lessons, junior academies and golf schools.

Spurrier commented: “The Belfry Golf Academy has always been renowned for its impressive facilities in the heart of the country, but I feel there is a great opportunity to take this on to the level, aligning ourselves with the first class standards set across the wider Belfry resort during recent years.

“We have an incredibly talented team here and my aim is to put suitable structures in place to harness all of this knowledge, creating the best team of golf experts that can provide the highest levels of coaching and custom fitting expertise for golfers at every level of the game.

“We have received a wealth of great feedback on the GLF.Locker platform from golf academies across the UK and USA since it was launched in autumn last year, and I can’t wait to see how it will revolutionise the systems here.

“It is going to make it so much easier for the team to manage lessons and golf schools, and create a dedicated programme for each student.

“Our aim is to ultimately make The Belfry Golf Academy into the ideal place for anyone to learn and develop their golf, no matter whether they are from the local area, visiting the resort, or want to travel from further afield to use our outstanding facilities.”

To further help kick start the 2016 golfing season, The Belfry Golf Academy is also launching a series of brand specific fitting events throughout February and March.

Utilising the dedicated custom fitting suites at the Academy, these events will provide the opportunity for golfers to experience the latest products from leading brands such as Titleist, Callaway, Ping, TaylorMade and Nike.